Generated by All in One SEO v4.9.10, this is an llms.txt file, used by LLMs to index the site. # Walk with a Humble Swagger ## Sitemaps - [XML Sitemap](https://humbleswaggerbook.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Blog](https://humbleswaggerbook.com/blog/) - [Blog Post Title](https://humbleswaggerbook.com/blog-post-title/) - What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert. Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people. ## Pages - [Home](https://humbleswaggerbook.com/) - ON SALE NOW Praise for Walk with a Humble Swagger "This book has great stories that translate Mike's lessons from the basketball court to the business world. As a student of our industry, I read everything I can about advertising. There's no doubt in my mind that Mike offers the sharpest commentary in our game."- - [About the Author](https://humbleswaggerbook.com/about-the-author/) - About the Author "The one thing every agency leader needs to succeed? Humility." Michael is the founder and owner of The Palma Group, a leading recruiting and consulting firm specializing in the advertising industry. In its 35 years, the firm concentrates on three focus areas: executive search and headhunting, business development consulting and agency search. - [V Foundation](https://humbleswaggerbook.com/v-foundation/) - The V Foundation for Cancer Research, founded by ESPN and renowned basketball coach Jim Valvano, has a singular mission: to achieve Victory Over Cancer®. Since its inception in 1993, the V Foundation has allocated over $353 million in grants for cancer research across the nation, solidifying its position as a leading advocate for cutting-edge cancer - [Foreword by Dick Vitale](https://humbleswaggerbook.com/vitale-foreword/) - Foreword Excerpt ​​Fifty years ago, I walked into the Palma living room as Coach Dick Vitale from the University of Detroit to recruit Mike Palma, a Parade All-American basketball player at St. Agnes High School in Rockville Centre, Long Island to play for me. I recruited him with all of the passion I had because