The V Foundation for Cancer Research, founded by ESPN and renowned basketball coach Jim Valvano, has a singular mission: to achieve Victory Over Cancer®.

Since its inception in 1993, the V Foundation has allocated over $353 million in grants for cancer research across the nation, solidifying its position as a leading advocate for cutting-edge cancer research. Through the generosity of donors, the Foundation has an endowment covering administrative expenses, ensuring that 100% of direct contributions support the most promising cancer research conducted by exceptional scientists from diverse backgrounds, investigating various cancer types in all stages of the cancer journey – from the lab to the clinic.

Thirty percent of all proceeds from Walk With a Humble Swagger goes to the Dick Vitale Pediatric Cancer Research Fund at The V Foundation. Valvano was one of Michael Palma's mentors, and this book is tethered to his influence on the author's life.

"Walk With a Humble Swagger might help you grow your business, accelerate your career or even refocus your brand if you are in the advertising/marketing industry. It might also provide some inspiration to tackle the daily grind, a ray of hope and motivation. But, most importantly, simply by buying this book, you will help save children's lives." — Michael Palma